Portfolio

The Artist-to-Entrepreneur Pivot Strategic Consultation02–05–2026
A pro-bono strategic consultation for an independent music documentary studio in China. Four years of professional content, 130K+ followers, near-zero revenue. Diagnosed three structural failures: rented audience dependency, broken conversion architecture, and a psychological barrier to monetization. Proposed a phased pivot to owned-channel infrastructure and brand-aligned revenue. 47% supporter growth within 20 days.

1 AM Creative DirectorCreative Strategy + AI Tool04–05–2026
Getting honest feedback on creative work at 1 am is genuinely hard. So I built a tool. Three characters, each mapped to a stage of the marketing funnel. Wrote the framework, designed the prompts, and built it from scratch. Total cost: $2. The hard part was never the code.

©YIFAN XIA: )2025