Portfolio

The Artist-to-Entrepreneur Pivot Strategic Consultation02–05–2026
A pro-bono strategic consultation for an independent music documentary studio in China. Four years of professional content, 130K+ followers, near-zero revenue. Diagnosed three structural failures: rented audience dependency, broken conversion architecture, and a psychological barrier to monetization. Proposed a phased pivot to owned-channel infrastructure and brand-aligned revenue. 47% supporter growth within 20 days.

©YIFAN XIA: )2025